

Application of TRIZ can bring high-quality-even breakthrough-conceptual solutions and help remove technical obstacles. He provides step-by-step guidelines, case studies from a variety of engineering disciplines, and first-hand experience in using the methodology. The author-a world-renowned TRIZ expert-covers every aspect of TRIZ, from the basic concepts to the latest research and developments.

Engineering of Creativity provides a valuable opportunity to learn and apply the concepts and techniques of TRIZ to complex engineering problems. Until now, however, no comprehensive, comprehensible treatment, suitable for self-study or as a textbook, has been available in English. TRIZ is a unique and powerful, algorithmic approach to problem solving that demonstrated remarkable effectiveness in its native Russia, and whose popularity has now spread to organizations such as Ford, NASA, Motorola, Unisys, and Rockwell International. But these methods are neither efficient nor dependable enough for the high-quality, high-tech engineering solutions we need today. Divine inspiration aside, historically we have depended primarily on observation, brainstorming, and trial-and-error methods to develop the innovations that provide solutions. Invention and innovation lie at the heart of problem solving in virtually every discipline, but they are not easy to come by.
